Do You Want Fries with that Toy?

A new Dartmouth-led study, published in the journal Pediatrics in 2021, found that the disproportionate use of premiums within child-targeted TV advertising for children’s fast-food meals is deceptive. The researchers examined thousands of advertisements from 11 fast-food restaurants, but one company—McDonald’s—accounted for nearly all the airtime and, as a result, the findings. Read the full story.